The Sjef Group
We love to disrupt outdated markets with innovative solutions in order to create the best customer experience.
We believe that innovation is the key to creating a better customer experience. We are passionate about identifying outdated markets and finding new ways to shake things up. Our goal is to challenge the status quo and bring fresh ideas to the table that will make a real difference for our customers. By constantly pushing the boundries and thinking outside the box, we are able to provide our customers with exceptional experiences that they won't find anywhere else.
Join us in our journey to disrupt the norm and create something new.
HQ
We work on realising our ambitions with a team of 35. We get together in our raw industrtial office/warehouse @ Sloterdijk.
Here, we develop our products and servicees, give demo's, prepare our hardware etc, but it’s also where we blow off steam, celebrate our wins and play an occasional game of table tennis, darts or pool.
Our values and guiding principles
The following guiding principles are a set of core values that The Sjef group uses to guide its actions and decision-making. Next these provide a framework for how colleagues should behave and make decisions. They are intended to align colleagues' actions with our values and goals and help building a strong and vibrant culture.
Innovation
Innovation emphasizes that we are always looking for new and creative ways to solve problems and meet the needs of its customers, even when there is no existing solution. We encourage our colleagues to think outside the box and to pursue new opportunities, regardless of whether they have been done before.
Transparency
Transparency principle refers to our commitment to open and honest communication and actions with our colleagues, customers, and other stakeholders. We believe that transparency is essential for building trust and maintaining strong relationships. Even when it could make us vulnerable, transparency is a key principle of our operations.
Ownership
Ownership, being bold, emphasizes that Sjef's colleagues are responsible for taking the lead in every situation, and that they should take responsibility for their actions. We encourage its colleagues to take ownership and be bold in their approach, working collaboratively to achieve common goals. This principle is important for us, as it helps in creating a sense of unity and teamwork, which will ultimately lead to achieving our objectives.
Being involved
Being involved is a core value that underscores the significance of hands-on participation in our operations and collective growth. We believe in the power of direct collaboration and teamwork, encouraging everyone to engage actively across departments. By working together and sharing knowledge, we foster a more efficient and effective working environment. Through this collaborative spirit, we build stronger relationships and grow together as a cohesive and dynamic team.
Positive vibes
It is about having a can-do mindset and approaching challenges and opportunities with optimism and enthusiasm. We believe that by fostering a positive attitude, we can create a more engaging and productive work environment. We value and encourage open communication, collaboration, and support among our colleagues. We also strive to maintain a positive attitude towards our customers, partners and the community. We believe that by maintaining positive relationships, we can drive growth, foster innovation and achieve our organizational goals. Our positive attitude is not limited to the workplace, it is also how we interact with the world around us.
Our story so far
2017: The Locker Revolution Begins
Elockers embarked on a mission to revolutionize the way we use lockers. Traditional key-based lockers were not only inconvenient but also unsafe. Keys could easily be lost, causing a lot of hassle. Elockers changed this with their innovative, keyless lockers. No more keys, no more worries.
2019: Staffless, Keyless, and Wireless
Two years later, in 2019, Elockers launched their new motto: "Staffless, Keyless, and Wireless." No more queues at the counter for a locker; visitors could now book their lockers online and go straight to their secured storage. This meant more time to enjoy events without the hassle.
2020: The Birth of Sjef.app
In 2020, amid the COVID-19 pandemic, Sjef.app was born. With contact minimization as a priority, Sjef.app introduced a groundbreaking way for guests to order food and drinks via a simple QR code on their table. Ordering and paying had never been safer or easier.
2021: From Web App to Comprehensive Platform
In 2021, Sjef.app transformed from a simple online web app into a comprehensive platform. With new features like kiosks, point-of-sale systems, and inventory management, Sjef.app became an indispensable tool for both the hospitality and events industries. The integration with Elockers made this platform even more powerful.
2022: The Grand Debut
After successful trials at small events, Sjef.app was rolled out at major events like De Amsterdamse Zomer, Chin Chin Festival, Lago Lago, Festival de Zon and Big Rivers in 2022. The response was overwhelmingly positive, proving Sjef.app’s value as a reliable order en payment management platform.
2023: Strong Partnerships and Innovations
The year 2023 marked the partnership between This is Live Group, Elockers, and Sjef.app. This collaboration brought new innovations such as token registration for events and the introduction of Closed Loop, enabling seamless payments using wristbands and cash cards. This partnership significantly enhanced user experience and operational efficiency at events.
2024: The Future of elockers
In 2024, Elockers took the next step with the V6 lock. This new lock made it possible to easily and cost-effectively replace old coin-operated lockers. The result? A sustainable and completely cashless experience for visitors.
